Having a baby is a major life change. There’s a lot of information that every parent needs to know—and, more important, products they need to buy. That’s why Harris Publications, a leading publisher of more than 70 special-interest magazines, is launching BUNDLE.
According to a recent article in The New Yorker, Americans spend $6 billion a year on gear and products for their new arrivals. That’s an astounding number that represents endless opportunities for advertisers. Add to that the phenomenal success of shopping magazines and it’s easy to see how BUNDLE is poised to reach a highly captive audience of new moms eager to find and purchase the best products and services for themselves and their babies.
BUNDLE is not just a magazine, but a complete, one-stop shopping experience for mom and baby. With so many decisions to be made and so much out there to choose from, BUNDLE will help solve questions ranging from, “What types of baby formulas are available?” to “What equipment is really necessary to survive those first wild weeks at home with my newborn?” BUNDLE will deliver the goods in a stylish, condensed and shopper-friendly format that makes it a breeze to take along while shopping.
But don’t think that retail is the only way moms can find this gotta-have gear. With on-page websites and phone contacts, BUNDLE serves as a source guide as well, making it easy for moms to get the product information they crave. And since one of our goals is to reach moms as early as possible in their pregnancy, we will be distributing BUNDLE through doctors’ offices and major retail outlets on a quarterly basis to help build your brand awareness.
So take a peek at what BUNDLE is all about. We’re confident you’ll recognize the unique opportunity it presents as an efficient buy for your print ad dollars. Why not showcase your ad in a pure shopping environment that will not only trigger response but is guaranteed to increase your product sales—not to mention your bottom line?
It’s time to indulge new moms with a BUNDLE of great buys. After all, who doesn’t want the best for their baby?
Our tagline says it all: “Shopping for you and the baby from pre to three!”
So what are you waiting for?