media kit

2005 Circulation

Reach expectant parents early in their pregnancy to impact them with lasting brand impressions that will lead to product sales.

Rate Base: 300,000

100% Paid Circulation * OB/GYN & Pediatricians' Offices

BONUS CIRCULATION

National Newsstand Through Curtis Circulation Retail Outlets: * Mass Market Stores * Drugstores * Supermarkets * Book Chains * Specialty Maternity Shops * Mass Transit Newsstands

250,000 Bonus Newsstand Copies

(Anticipated sell-through of 30% based on parenting magazine industry average) Total Audience: 1,176,000* RPC: 3.92* Frequency: 4X *Publisher's estimate